Our Story

Heidi Swapp is known in the craft industry for her innovative style, trend-setting product ideas, and her recognizable, fanciful handwriting. Whether she is spray painting on scrapbook pages or creating embellishments that are completely “see through,” her boundary pushing concepts have always made her the one to watch!

Heidi describes scrapbooking as a “lifestyle” - it’s something in the forefront of her mind and she lives each day looking for stories and snippets to document. Her passion is capturing the memories and “sprinkling them with fabulous” in the form of glitter, color, ribbons, ruffles, flowers and bows!

Heidi’s signature style and commitment to the craft industry has inspired fans across the globe to tell their story and to “make pretty stuff” everyday!